Webinar: Consumer Perspectives On Food Labels
Consumer Perspectives On Food Labels Mark Gale, CEO and Partner, Charleston|Orwig, shares data points and observations on consumer perceptions of food and their labels. This webinar was held October 18, 2018, and is now available to all ARC members below, and at URL – https://vimeo.com/299339581. Email arc@gandgcomm.com for the access code to watch the webinar.
Jenn Norrie – What Does Public Relations Mean For Jenn?
PR, The Calgary Stampede, & Travel Jenn Norrie, North America Communications Manager with Alltech, shares thoughts on public relations, stories about the Calgary Stampede, and offers tips to help people connect with an audience [audio link]. Your browser does not support the audio element, use this direct link to the interview [audio link]. Where to […]
Webinar: Agricultural Scientific Communications, What PR People Need To Know
Agricultural Scientific Communications, What PR People Need To Know Dr. Alison Van Eenennaam, University of California, Davis, shares how scientific communications is an important part of public relations in agriculture. This webinar was held May 24, 2018, and is now available to all ARC members below, and at URL – https://vimeo.com/274198994. Email arc@gandgcomm.com for the […]
Will Your Brand Survive the Facebook Apocalypse?
The cheapest and easiest way to reach your audience online is through social media. But algorithms are changing and post reach is deteriorating. Is the end of social publishing nigh? Are your most engaged followers falling prey to newsfeed devastation? [bs_lead]Find out what your brand can do to survive.[/bs_lead] Register Today Book Your Room […]
Webinar: The Development Of The Levesol Promise Campaign
The Development Of The Levesol Promise Campaign David Erickson and Glenn Karwoski, Karwoski & Courage, share how they plan for submitting campaigns to PR and marketing contests. They highlight the activities one must consider and do before the submission deadline. Key tips: Have good writing, think about the design (make it look good), and use […]
Tim Hammerich – Learning About Careers In Ag Through Social Media and Podcasts
Learning About Careers In Ag Through Social Media and Podcasts As a recruiter, Tim Hammerich created the Future of Agriculture podcast to bring a deeper understanding of careers in agriculture to a wider audience. Tim uses content marketing to create awareness of careers in agriculture, plus leverages social media to expand the reach and conversations […]
Webinar: Brand and Issues Management Through Online Listening
Webinar: Brand and Issues Management Through Online Listening This webinar with Michelle Viar, FLM+, outlines approaches to using digital channels to listen to and understand customer conversations. This information can help companies and organizations better sustain their brands over time and be prepared when a crisis occurs. The presentation by Michelle Viar was held on […]
Webinar: Developing Consumer Messaging – The Cultivate California Program
Webinar: Developing Consumer Messaging – The Cultivate California Program Mike Wade, California Farm Water Coalition, shares how the Farm Water Coalition built its messaging to connect with urban consumers, the media, and government. This webinar was held November 16, 2017, and is now available to all ARC members below, and at URL – https://vimeo.com/243703114. Email […]
Webinar: Social Media 101, Things Have Changed Since School Let Out
Webinar: Social Media 101, Things Have Changed Since School Let Out John Blue, Truffle Media Networks, provides strategic info for digital planning, information on monitoring & measuring the social spaces for the future, and approaches to understanding a social channel’s value for campaigns. This webinar was held October 26, 2017, and is now available to […]
John Armato – Being A Creative Strategist And The Future Of PR
On Being A Creative Strategist John Armato, Creative Strategist, Fleishman-Hillard, shares what is needed to bridge the gap between creativity and strategy. Some of John’s key points is helping teams and clients better understand, through his “Think Inside The Box” workshops, demonstrating relevance and creating behavior change in public relations activities [audio link]. Your browser […]