Webinar: FMD Crisis Planning
Webinar: FMD Crisis Planning This webinar with Cindy Cunningham, National Pork Board, and Daren Williams, National Cattlemen’s Beef Association, provided tips, tools, and tactics to help PR professionals stay ahead of a major national issue and help clarify what role communication plays in the event of a crisis, using Foot and Mouth Disease as an […]
Webinar: CommonGround – A 7-Year PR Evolution
Webinar: CommonGround – A 7-Year PR Evolution Missy Morgan with Osborn Barr shares thoughts and evolution history of CommonGround, a consumer facing site aimed at helping make that personal connection between farm mom and consumer mom. Missy talks about how projects, people, and budgets change and that PR professionals need to roll with them in […]
Webinar: Red Meat and Cancer Response
Webinar: Red Meat and Cancer Response Daren Williams, Sr. Executive Director, Communications, National Cattlemen’s Beef Association, shared insights on dealing with international reports on red and processed meat causing cancer. Key factors to the success of their efforts in responding were preparation of the support teams internally and media training development of key beef advocates across […]
Webinar: Cenex® Fueled by Good – Brand Research Helps Campaign Development
Webinar: Cenex® Fueled by Good – Brand Research Helps Campaign Development Malissa Fritz, Director of Energy Marketing and Communications, CHS, showcased how Cenex, CHS Energy’s umbrella brand, strategically approaches building its brand and how it forges deep connections with people. Fritz also highlighted their approach to brand research and how the team applies it to […]
Carol Bodensteiner – Interview on PR, Writing, and Iowa Life
Interview On PR, Writing, and Iowa Influences Carol Bodensteiner [audio link] is the 2016 Agricultural Relations Council Hall of Fame award winner. Carol shares her thoughts on how Iowa influenced her life, what public relations as a career was like for her, and how she has continued to write after her retirement from doing public […]
The Strategic Importance of PR
Public Relations Important? – Public Relations is much more than writing and distributing news releases or pitching the media. PR professionals today are strategists, event planners, social media experts, and at times, media buyers. In the NAMA / ARC Webinar held July 9th, 2015, Melissa Dohmen, Senior Public Relations Counsel at Swanson Russell, shared background […]
Bob Giblin – Getting Your “Accredited in Public Relations” (APR) Credential
Are you interested in getting your Accredited in Public Relations (APR) credential? Bob Giblin, Manager for Global Marketing and Communications for ABS Global, shares the steps ARC members can take to gain the APR accreditation through the program run by the Universal Accreditation Board. Bob recommends that ARC members, who want to make a commitment […]
Margaret Fogarty – Public Relations Has Changed
Do you remember blast faxing a press release to your media list? Margaret Fogarty, National Communications Director with the Farm Credit System, shares some thoughts on public relations, the changes and impacts that have occurred over the last several years, and what the future of public relations might look like. “Public relations today is very […]
How Has Public Relations Evolved?
Deron Johnson, Ann Camden, and Heidi Nelson present & discuss the evolution of public relations using survey data designed & collected by Millennium Research Inc. From the the 2014 National Agri-Marketing Association Conference in Jacksonville, Florida [audio]. Direct link to MP3 audio.