About Agricultural Relations Council (ARC) – The Agricultural Relations Council is dedicated to serving the unique needs of public relations professionals working in agriculture, food, fiber and other related industries. Through the Harvesting Knowledge series, ARC aims to share with members new ideas, offer problem-solving discussions, and be a conduit for collaboration among members, who share a passion for excellence in public relations.
Latest Webinar
What Influencers Wish Ag Communicators Knew
Wednesday, June 3
Shelby Diebold, Viney Grove Goats
Ellen Butterfield, Curious Plot
Tune in to hear from social media influencer Shelby Diebold of @VineyGroveGoats discuss tips for executing strong influencer partnerships. How to build authentic partnerships, create stronger content and set campaigns up for success.
Catch the rerun.
MIssed the last webinar? We’ve got you covered!
One of the benefits of being an ARC member is having access to all the webinar recordings.
If you are interested in becoming a member, learn more here.
- Behind the Research: How Agencies Turn Insights into Influence
Eric Davis, MorganMyers, Matt Merritt, Paulsen, Alison Buckneberg, Curious Plot - Building a Multi-Channel PR Strategy
Carmen Fenton, OBP Agency - The Power of the Prompt and the Critical Importance of Prompt Engineering
Brian Kohlmann, Bader Ruter - Communicating with the Conscious Consumer about a Sustainable Food System
Jennifer Becker, G&S Business Communications
Steve Halsey, G&S Integrated Marketing Communication Group
Linda Wenck, MorganMyers, a G&S Agency - Foundational Research: The Bridge to Targeted Triumphs
Cam Camfield, Stratovation Group - Honing Your Media Training Skills
Daren Williams, Curious Plot - Artificial Intelligence in Marketing: Avoiding Folly in Fast Tech
Casey Mills, Swanson Russell