About Agricultural Relations Council (ARC) – The Agricultural Relations Council is dedicated to serving the unique needs of public relations professionals working in agriculture, food, fiber and other related industries. Through the Harvesting Knowledge series, ARC aims to share with members new ideas, offer problem-solving discussions, and be a conduit for collaboration among members, who share a passion for excellence in public relations.
Upcoming Webinar
More Than a Numbers Game: Putting Farmers at the Center of a Financial Story
How a refreshed integrated strategy turned a long-running campaign into an award-winning campaign.
Wednesday, September 24
12 PM CT
Haley Banwart, Ph.D
Andrew Enfield
Beth Davis
What happens when you put farmers—not numbers—at the center of the financial story?
Discover how Meyocks reimagined a long-running Farm Credit Services of America campaign with research, authentic voices, localized messaging and an integrated strategy to drive results and win this year’s Golden ARC de Excellence Award.
Join the conversation.
MIssed the last webinar? We’ve got you covered!
One of the benefits of being an ARC member is having access to all the webinar recordings.
If you are interested in becoming a member, learn more here.
- What Influencers Wish Ag Communicators Knew
Shelby Diebold, Viney Grove Goats, Ellen Butterfield, Curious Plot - Behind the Research: How Agencies Turn Insights into Influence
Eric Davis, MorganMyers, Matt Merritt, Paulsen, Alison Buckneberg, Curious Plot - Building a Multi-Channel PR Strategy
Carmen Fenton, OBP Agency - The Power of the Prompt and the Critical Importance of Prompt Engineering
Brian Kohlmann, Bader Ruter - Communicating with the Conscious Consumer about a Sustainable Food System
Jennifer Becker, G&S Business Communications
Steve Halsey, G&S Integrated Marketing Communication Group
Linda Wenck, MorganMyers, a G&S Agency - Foundational Research: The Bridge to Targeted Triumphs
Cam Camfield, Stratovation Group - Honing Your Media Training Skills
Daren Williams, Curious Plot - Artificial Intelligence in Marketing: Avoiding Folly in Fast Tech
Casey Mills, Swanson Russell