Webinar: Great Email Marketing in 2021 and Beyond
Jessica Best – Great Email Marketing in 2021 and Beyond! – Jessica Best, Vice President of Data-Driven Marketing at Barkley, shares email marketing strategies to nurture customer relationships and help drive more sales. This webinar was held February 18, 2021, and is now available to all ARC members below, and at URL – https://vimeo.com/514380681. Email […]
Webinar: Your work is great, but is your contest entry?
Panel – Your work is great, but is your contest entry? – Your work is great, but is your contest entry? Join three ag PR industry award winners and professionals to learn how to take your contest entries to the next level! Daren Williams – Senior Director, Global Communications at Almond Board of California Tina […]
Daren Williams – Insight On Public Relations In Agriculture
Insight On Public Relations In Agriculture Daren Williams (Senior Director, Global Communications at Almond Board of California) shares his history in public relations, from being on Senator Bob Dole’s (R-KS) 1988 presidential campaign, to working at the National Cattlemen’s Beef Association during the pink slime issue, and helping expand the story about almonds with the […]
Christopher S. Penn – Approaches To Creating And Using Media
What Is Attribution Analysis And The Video-First Transmedia Content Framework? Christopher S. Penn (Co-Founder & Chief Data Scientist with TrustInsights.ai) talks about marketing and PR, his approach to producing content (See the Video-First Transmedia Content Framework), and a provides a little dip into machine learning [audio link]. Christopher can be found on: LinkedIn Twitter His […]
Tamsen Webster – What About That Pellet? Messages, Mojitos, #Swipefile, and Being A Freenoter
Thoughts on How To Develop A Story, Productivity Tips, and Explaining Freenoting Tamsen Webster (Find The Red Thread) shares insights on the world of creating a story as a message. A #Swipefile is key. She also shares her tips to staying organized, focused, and productive [audio link]. Your browser does not support the audio element, […]
Webinar: Agricultural Biosecurity Pre-Crisis and Risk Communication
Agricultural Biosecurity Pre-Crisis and Risk Communication with Dr. Matthew Seeger, Professor and Dean of the College of Fine, Performing and Communication Arts, Wayne State University shares how crisis communications is an important activity to plan for in advance of the crisis and offers practical tools that can be used right away. What take away info […]
Den Gardner – Starting a company, PR, and Interviewing Abraham Lincoln
Building Connections, PR, & Possible Interview With Abraham Lincoln Den Gardner shares how he started Gardner & Gardner, perspectives on public relations, and what person in history he would interview [audio link]. Your browser does not support the audio element, use this direct link to the interview [audio link].
Webinar: Communicating your science: What’s it really about?
Communicating your science: What’s it really about? Dr. Mike Dahlstrom, Associate Professor, Journalism and Mass Communication, Iowa State University, provides thoughtful insight on what really works when communicating with people on controversial topics related to food, agriculture, and science. This webinar was held May 2, 2019, and is now available to all ARC members below, […]
Webinar: Learn more about DMIs on-site creative newsroom, staff and monitoring / engagement processes
Learn more about DMI’s on-site creative newsroom, staff and monitoring / engagement processes Aris Georgiadis, Dairy Management Inc., shares how DMI’s on-site creative newsroom, staff and monitoring / engagement processes works and how it affects their consumer campaign, Undeniably Dairy, and their farmer outreach. This webinar was held February 14, 2019, and is now available […]
Webinar: Manners Are A Critical Part of Public Relations
Manners Are A Critical Part of Public Relations Dr. Patricia Tice, owner of the professional training firm Etiquette Iowa and Author of the book: “Agri Manners: Essential Etiquette for Professional Success“, discusses the human behavior which drives the important area of “Why Manners are a Critical Part of Public Relations”. This webinar was held December […]