Webinar: Brand and Issues Management Through Online Listening
Webinar: Brand and Issues Management Through Online Listening This webinar with Michelle Viar, FLM+, outlines approaches to using digital channels to listen to and understand customer conversations. This information can help companies and organizations better sustain their brands over time and be prepared when a crisis occurs. The presentation by Michelle Viar was held on […]
2017 Fall ARCLight Newsletter
Marketing Communications Strategies, Webinars and Angel Envy By Rebecca Colnar, ARC Board Chair I recently visited the Bluegrass State, and more specifically, Louisville, site of our upcoming 2018 ARC Annual Conference in June. It is going to be a great place for our meeting. I checked out The Brown Hotel, a Louisville landmark since 1923. […]
Webinar: Developing Consumer Messaging – The Cultivate California Program
Webinar: Developing Consumer Messaging – The Cultivate California Program Mike Wade, California Farm Water Coalition, shares how the Farm Water Coalition built its messaging to connect with urban consumers, the media, and government. This webinar was held November 16, 2017, and is now available to all ARC members below, and at URL – https://vimeo.com/243703114. Email […]
Webinar: Social Media 101, Things Have Changed Since School Let Out
Webinar: Social Media 101, Things Have Changed Since School Let Out John Blue, Truffle Media Networks, provides strategic info for digital planning, information on monitoring & measuring the social spaces for the future, and approaches to understanding a social channel’s value for campaigns. This webinar was held October 26, 2017, and is now available to […]
Webinar: Media Relations Is Alive And Well!
Webinar: Media Relations Is Alive And Well! The webinar with American Farm Bureau Federation’s Will Rodger traced how the AFBF cultivated relationships, shaped messages, and targeted stories to reporters and editors who – in most cases – probably knew less about agriculture than they should have. Will shared AFBF’s strategies, tactics, and case studies on […]
2017 Summer ARCLight Newsletter
Keeping the Organization Growing By Rebecca Colnar, ARC Board Chair Hello. I am honored to serve as the next Agricultural Relations Council (ARC) president, following Daren Williams’ (NCBA) excellent work as past president of this remarkable organization. I have been involved in ARC since a meeting in New Orleans in 2007 when a small group […]
John Armato – Being A Creative Strategist And The Future Of PR
On Being A Creative Strategist John Armato, Creative Strategist, Fleishman-Hillard, shares what is needed to bridge the gap between creativity and strategy. Some of John’s key points is helping teams and clients better understand, through his “Think Inside The Box” workshops, demonstrating relevance and creating behavior change in public relations activities [audio link]. Your browser […]
2017 Golden ARC Winners Announced
June 23, 2017 – Sacramento, CA. – Winners of the Agricultural Relations Council (ARC) 2017 Golden ARC Awards Contest were announced June 22 at the organization’s annual professional development meeting in Sacramento, California. Recipients of this year’s 14 Golden ARC Awards and 9 Merit Awards join an elite group of highly-respected leaders in agricultural public […]
ARC Annual Meeting – Setting the Gold Standard in Ag PR
MEETING REGISTRATION LINK To register with a check, print and mail the PDF. Embassy Suites Sacramento Riverfront Promenade 100 Capitol Mall, Sacramento, CA 95814 To make your hotel reservations: Click on Hotel Reservations and make a reservation using the group/convention code: ARC. OR Call 916-326-5000 and ask for the Agricultural Relations Council discount rate. Hotel Reservation […]
Webinar: Millennials – What Are Boomers And Gen Xers Getting Wrong?
Webinar: Millennials – What Are Boomers And Gen Xers Getting Wrong? The webinar with Sarah J. Bohnenkamp, leadership coach, provided new understanding of generational perspectives and ideas of how we can work together with greater levels of innovation and respect; ideas on how to leverage the unique talents and differences that millennials bring to the […]