2018 Golden ARC Awards Announced
2018 Golden ARC Winners Announced June 22, 2018 – Louisville, KY. – Winners of the Agricultural Relations Council (ARC) 2018 Golden ARC Awards Contest were announced June 21 at the organization’s annual professional development meeting in Louisville, Kentucky. Recipients of this year’s 34 Golden ARC Awards and 11 Merit Awards join an elite group of […]
Webinar: Agricultural Scientific Communications, What PR People Need To Know
Agricultural Scientific Communications, What PR People Need To Know Dr. Alison Van Eenennaam, University of California, Davis, shares how scientific communications is an important part of public relations in agriculture. This webinar was held May 24, 2018, and is now available to all ARC members below, and at URL – https://vimeo.com/274198994. Email arc@gandgcomm.com for the […]
Breaking Through In A Post-Truth World
Who does the consumer trust? In an era of fake news and increasing consumer skepticism, how do we build consumer trust in food and our production system? During this session at the 2018 ARC Annual Meeting in Louisville, Kentucky, we’ll hear from Colleen Parr Dekker, Director of Global Corporate Communications for Elanco Animal Health. Colleen […]
Will Your Brand Survive the Facebook Apocalypse?
The cheapest and easiest way to reach your audience online is through social media. But algorithms are changing and post reach is deteriorating. Is the end of social publishing nigh? Are your most engaged followers falling prey to newsfeed devastation? [bs_lead]Find out what your brand can do to survive.[/bs_lead] Register Today Book Your Room […]
Janice Person to Speak at ARC 2018
“Getting Uncomfortable with Monsanto — A Look Behind the Curtain” Engaging Directly with Consumers on Behalf of Agriculture and Technology Janice Person, online engagement director on Monsanto Company’s corporate engagement team, conducts consumer outreach among the ag and food tribes. Much of the work her team does advocates for the whole of modern agriculture, rather […]
Webinar: The Development Of The Levesol Promise Campaign
The Development Of The Levesol Promise Campaign David Erickson and Glenn Karwoski, Karwoski & Courage, share how they plan for submitting campaigns to PR and marketing contests. They highlight the activities one must consider and do before the submission deadline. Key tips: Have good writing, think about the design (make it look good), and use […]
2018 Spring ARCLight Newsletter
President’s Message Out of winter, into spring and galloping towards the ARC Conference in Kentucky By Rebecca Colnar, ARC Board Chair I hope everyone has survived this winter. It seems if you were in the northern half of the country, you were bombarded with excessive snow and bitter cold; if you were in the lower […]
Tim Hammerich – Learning About Careers In Ag Through Social Media and Podcasts
Learning About Careers In Ag Through Social Media and Podcasts As a recruiter, Tim Hammerich created the Future of Agriculture podcast to bring a deeper understanding of careers in agriculture to a wider audience. Tim uses content marketing to create awareness of careers in agriculture, plus leverages social media to expand the reach and conversations […]
Webinar: Growing Your Tribe
Growing Your Tribe Vance Crowe, Director of Millennial Engagement at Monsanto, shares what tribes are about and how organizations can expand their tribal connections by identifying tribes and recruiting tribal natives. This webinar was held January 18, 2018, and is now available to all ARC members below, and at URL – https://vimeo.com/251743891. Email arc@gandgcomm.com for […]
Webinar: Kari Miskit – Farm-to-Fork Capital Story
Webinar: Farm-to-Fork Capital Story Kari Miskit with Visit Sacramento shares the Farm-to-Fork Capital Story, how Sacramento transformed visiting the city using agriculture, farming, and food. This webinar was held December 14, 2017, and is now available to all ARC members below, and at URL – https://vimeo.com/249518997. Email arc@gandgcomm.com for the access code to watch the […]