ARC Awards Two Scholarship Winners for 2017
APRIL 19, 2017 FOR IMMEDIATE RELEASE For More Information: Den Gardner, 952/758-5811, arc@gandgcomm.com OR Kristi Gardner, kristigardner@gandgcomm.com ARC Awards Two Scholarship Winners for 2017 NEW PRAGUE, MN, APRIL 19, 2017 — Alexa Nordwald of the University of Missouri and Shalin Lawson of West Texas A&M University have been named the […]
Webinar: FMD Crisis Planning
Webinar: FMD Crisis Planning This webinar with Cindy Cunningham, National Pork Board, and Daren Williams, National Cattlemen’s Beef Association, provided tips, tools, and tactics to help PR professionals stay ahead of a major national issue and help clarify what role communication plays in the event of a crisis, using Foot and Mouth Disease as an […]
2017 Spring ARCLight Newsletter
Setting the Gold Standard By Daren Williams, ARC Board Chair It’s hard to believe my term as your President is nearing its end. It has been an honor to give back to the organization that has given me so much. We have accomplished a lot over the past 20 months: *We reached a new high in […]
Call for Golden ARC Award Entries
– Deadline for entries is April 15, 2017 – The Agricultural Relations Council (ARC) 2017 Golden ARC Awards contest is open and entries are being accepted through April 15, 2017. The annual competition includes 46 categories for agricultural public relations activities as campaigns and individual tactics conducted in full or partially in the year […]
Webinar: CommonGround – A 7-Year PR Evolution
Webinar: CommonGround – A 7-Year PR Evolution Missy Morgan with Osborn Barr shares thoughts and evolution history of CommonGround, a consumer facing site aimed at helping make that personal connection between farm mom and consumer mom. Missy talks about how projects, people, and budgets change and that PR professionals need to roll with them in […]
Webinar: Red Meat and Cancer Response
Webinar: Red Meat and Cancer Response Daren Williams, Sr. Executive Director, Communications, National Cattlemen’s Beef Association, shared insights on dealing with international reports on red and processed meat causing cancer. Key factors to the success of their efforts in responding were preparation of the support teams internally and media training development of key beef advocates across […]
2017 Winter ARCLight Newsletter
Great Expectations By Daren Williams Board Chair, ARC Sitting in church on a recent Sunday morning I was reflecting on expectations – setting them, meeting them, exceeding them and sometimes falling short. I wasn’t daydreaming. That’s what the sermon was about – avoiding the trap of setting the expectation that every holiday is going to […]
Maureen Manier – Career Tips To Staying Relevant In Public Relations and Communications
Private and Public Sector Communications Perspective In a special one-on-one conversation, Maureen Manier [audio link], Department Head of Agricultural Communications at Purdue University’s College of Agriculture, shares her thoughts on communication in an academic environment and how her team is organized to bubble up important conversations throughout the year. Maureen also offers advice on staying relevant as […]
Alltech Selected to Host ARC Intern
The Agricultural Relations Council (ARC) is pleased to announce Alltech, one of the top five global animal health and nutrition companies, has been chosen to host the ARC intern in the spring and summer of this new year. ARC member Susanna Elliott of Alltech plans, among other traditional duties, to utilize the intern to assist […]
Webinar: Cenex® Fueled by Good – Brand Research Helps Campaign Development
Webinar: Cenex® Fueled by Good – Brand Research Helps Campaign Development Malissa Fritz, Director of Energy Marketing and Communications, CHS, showcased how Cenex, CHS Energy’s umbrella brand, strategically approaches building its brand and how it forges deep connections with people. Fritz also highlighted their approach to brand research and how the team applies it to […]