ARCLight Spring 2015 Newsletter
What’s the Top Annual Meeting on Your Agenda? ARC of Course By Mike Opperman ARC Board President Like a lot of public relations professionals, I go to a lot of meetings every year. There is one meeting, however, that I look forward to the most—the Ag Relations Council annual meeting. Now, it may be that […]
Webinar: 5 Ways to BEEF up Your Social Media Monitoring
What five things can you do? – ARC’s March 2015 webinar focused on monitoring social media to help identify trends, issues, and opportunities. Joe Hansen, member of the National Cattlemen’s Beef Association Issues & Reputation Management team, and Daren Williams, executive director of communications at the National Cattlemen’s Beef Association, provide insight on real approaches […]
Agricultural Relations Council Issues Call for Golden ARC Award Entries
Agricultural Relations Council Issues Call for Golden ARC Award Entries – Deadline March 31, 2015 – The newly-modified 2015 Golden ARC Awards Contest, with many new categories and now permitting online submission of entries, is accepting entries, effective immediately and until March 31, 2015. Not satisfied with record-breaking entries in 2014, the Agricultural Relations Council […]
ARCLight 2014 Winter Newsletter
A Great 2014 Leads Us to Greater Heights in 2015 – And We Need You By Mike Opperman ARC Board President Flipping the calendar to another year causes pause to reflect on a year gone by with an excited eye toward future events. Looking back, your organization had another significant year of growth. More than […]
Webinar: When Activists Have You Up Against the Ropes
Come Out Swinging – ARC’s October webinar focused on a water rights case study and how social media was used to influence legislation.
ARC Hall of Fame – Seeking Nominees for 2015 Induction
Applications Due March 15 for New Inductees of Ag PR Hall of Fame Nominations are due March 15, 2015 for the Agricultural Public Relations Hall of Fame, an award program honoring agricultural public relations professionals who have made lifetime contributions to the industry. The program, sponsored by the Agricultural Relations Council and Agri Marketing magazine, will recognize […]
ARC Reinstates Scholarship Program for University Students Studying Ag Communications
The Agricultural Relations Council (ARC) is pleased to announce it is reinstating its scholarship program for college students studying ag communications. The organization, through its foundation, will grant one, $1,500 scholarship for the 2015-2016 school year. “We are excited to begin this scholarship program again,” said Executive Director Den Gardner. “We hope to provide more […]
ARCLight Fall 2014 Newsletter
Are You Ready for some ARC? By Mike Opperman ARC Board President It’s fall! The leaves are turning. The lights are on Friday night and Saturday at athletic fields across the country. Harvest will be here before you know it! It may be around Oct. 1, but for ARC members that means the start […]
How Are Farmers & Ranchers Using Social Media?
Yes, farmers are using social media. How and why will vary. Look at national surveys for some direction: via Pew Research Center, 2014 info: 12 trends shaping digital news. More focused on agriculture, Truffle Media Networks conducted several surveys in 2012 & 2013 with farmers, ranchers, ag media, ag marketers, and ag trade groups. The survey […]
ARCLight Summer 2014 Newsletter
A Mad Time in Madtown! By Mike Opperman ARC Board President Last month was a big month for the Ag Relations Council. The annual meeting in Madison continued the year-over-year growth of that event with great attendance, thought-provoking speakers, informative tours and a spectacular Golden ARC awards and Hall of Fame ceremony. It was great […]