ARC Website Summer 2014 Updates
The ARC Website functionality, as outlined in February and April, are completed. This includes the ability to, online, register for the ARC Conference, start/renew your ARC membership, and gain access to the ARC membership directory. Other resources of importance that continue to be part of the ARC website include the job listings and newsletters. These […]
Jen Walker – Relationships of Animals, Farmers, Consumers, and Activists
Jen Walker with Dean Foods, shares her thoughts on dairy stewardship. She offers several stories that help people understand the relationship between farmers who produce milk , consumers, and activists. What is her message? Farmers need to be proactive, authentic, and honest; share the truth, not the stories. This presentation is from the 2014 Agriculture […]
Bob Giblin – Getting Your “Accredited in Public Relations” (APR) Credential
Are you interested in getting your Accredited in Public Relations (APR) credential? Bob Giblin, Manager for Global Marketing and Communications for ABS Global, shares the steps ARC members can take to gain the APR accreditation through the program run by the Universal Accreditation Board. Bob recommends that ARC members, who want to make a commitment […]
Up for Bid at the ARC Silent Auction
Donations to the ARC/AMS Silent Auction have been rolling in and will be up for bid during the Ag Media Summit. Industry leaders are offering up professional services that are beyond valuable! ARC board member Daren Williams, National Cattlemen’s Beef Association, is offering a full day of message development of media training. “I have trained thousands […]
2014 Golden ARC Award Winners Announced
The Golden ARC Awards contest honors the stellar work created by professionals in the agricultural industry. The entries for the 2014 contest were many with 74 entries – 22 campaigns and 55 tactics. Entries were judged by public relations professionals outside of the ag industry, all of whom are members of the Maine chapter of the Public […]
2014 ARC Hall of Fame Inductees
“Third Class” of Honorees Named into Ag PR Hall of Fame The Agricultural Relations Council (ARC) is pleased to announce two new members into the Agricultural Public Relations Hall of Fame: Richard Howell and Gary Myers, APR. Both will be recognized on Thursday, June 26, at the annual meeting of ARC in Madison, Wis. This […]
ARC Silent Auction at Ag Media Summit Ready to “Rev it Up!”
Ag Media Summit attendees in 2014 hope to “Rev it Up!” in Indianapolis July 26-30 as ARC collaborates with our AMS friends on this year’s Silent Auction. The goal is to exceed last year’s revenue of more than $3,500. A record 50 items were available at last year’s meeting in Buffalo. Funds raised through the […]
Margaret Fogarty – Public Relations Has Changed
Do you remember blast faxing a press release to your media list? Margaret Fogarty, National Communications Director with the Farm Credit System, shares some thoughts on public relations, the changes and impacts that have occurred over the last several years, and what the future of public relations might look like. “Public relations today is very […]
How Has Public Relations Evolved?
Deron Johnson, Ann Camden, and Heidi Nelson present & discuss the evolution of public relations using survey data designed & collected by Millennium Research Inc. From the the 2014 National Agri-Marketing Association Conference in Jacksonville, Florida [audio]. Direct link to MP3 audio.
ARCLight Spring 2014 Newsletter
A Mad Time in Madtown By Mike Opperman ARC Board President While the excitement over having the ARC annual meeting in Madison, WI, won’t quite reach the reaction in downtown Madison when the Badgers made it to the Final Four, anticipation is brewing as the meeting and tour agendas get finalized. Well, maybe I exaggerate […]