Webinar: Developing a Winning Entries for PR Award Programs
Developing a Winning Entries for PR Award Programs This webinar will offer specific actions to take to submit your project or campaign to Public Relations awards programs, like the Golden ARC Awards. The presentation presented by Adelita Tyson Bell on January 21, 2016, is now available to ARC members: https://vimeo.com/154385884. Email arc@gandgcomm.com for the access […]
2016 WINTER ARCLIGHT NEWSLETTER
Beware of Observational Studies and Sensational Headlines (No, bacon is NOT as bad for you as smoking!) By Daren Williams, ARC Board President I woke up earlier this month and checked my news feed on Facebook and Twitter (like I do every morning!) and one particular headline caught my attention: “Drink To Your Health: Study […]
Accredited in Public Relations (APR)
Agricultural Relations Council is proud to be part of the Universal Accreditation Board, made up of representative organizations from across the country, which all share a common bond – we all believe in sustaining the future of our industry, of promoting the highest quality practitioners and of supporting our members. You too can join […]
ARCLight – Fall 2015
The Death of Sound Science and Common Sense By Daren Williams, ARC Board President Senior Executive Director, Communications National Cattlemen’s Beef Association “How Safe is Your Ground Beef?” screamed the headline of the cover story of Consumer Reports magazine on newsstands this month. Yet another scary sounding report promising headlines linking red meat to cancer […]
Webinar: Create winning PR award entries through good PR planning
What is needed to develop winning entries for PR award programs? – Bob Giblin, APR, offered best practices people should be doing way in advance of submitting to an awards program PDF file [link]. The webinar audio and video is also available to ARC members for free, email arc@gandgcomm.com for the access code [video]. Robert […]
Webinar: Social Media Tools Help You Gain Allies and Neutralize Critics
How Can Social Media Help Agriculture Public Relations? – Agriculture companies know they need to be “on social media” but often don’t know what to do once they have a Facebook page. They face three basic challenges: Experienced communicators don’t have the time or patience to learn social media Younger people have the technical skills […]
ARCLight – Summer 2015
Advancing the Art and Science of Public Relations in Agriculture By Daren Williams ARC Board President When the Founders of ARC sat in the lobby of the Knickerbocker Hotel in Chicago in the fall of 1953, they saw a growing need to communicate within and about agriculture. Perhaps they saw the increasing divide between […]
The Strategic Importance of PR
Public Relations Important? – Public Relations is much more than writing and distributing news releases or pitching the media. PR professionals today are strategists, event planners, social media experts, and at times, media buyers. In the NAMA / ARC Webinar held July 9th, 2015, Melissa Dohmen, Senior Public Relations Counsel at Swanson Russell, shared background […]
Golden ARC Award Winners Announced
Congratulations to all of our Golden ARC Award winners. Click here to see all of the 2015 award winners.
2015 ARC Silent Auction
2015 ARC Silent Auction at AMS Download your Donation Form (PDF) or (PDF Form) today. The 2015 Ag Media Summit takes place in Scottsdale, Arizona and we look forward to receiving your incredible donations. Items receiving the highest bids included techie gadgets, University apparel and gift baskets. If you don’t have an item to donate, […]