Webinar: FMD Crisis Planning
Webinar: FMD Crisis Planning This webinar with Cindy Cunningham, National Pork Board, and Daren Williams, National Cattlemen’s Beef Association, provided tips, tools, and tactics to help PR professionals stay ahead of a major national issue and help clarify what role communication plays in the event of a crisis, using Foot and Mouth Disease as an […]
Webinar: CommonGround – A 7-Year PR Evolution
Webinar: CommonGround – A 7-Year PR Evolution Missy Morgan with Osborn Barr shares thoughts and evolution history of CommonGround, a consumer facing site aimed at helping make that personal connection between farm mom and consumer mom. Missy talks about how projects, people, and budgets change and that PR professionals need to roll with them in […]
Webinar: Red Meat and Cancer Response
Webinar: Red Meat and Cancer Response Daren Williams, Sr. Executive Director, Communications, National Cattlemen’s Beef Association, shared insights on dealing with international reports on red and processed meat causing cancer. Key factors to the success of their efforts in responding were preparation of the support teams internally and media training development of key beef advocates across […]
Webinar: Cenex® Fueled by Good – Brand Research Helps Campaign Development
Webinar: Cenex® Fueled by Good – Brand Research Helps Campaign Development Malissa Fritz, Director of Energy Marketing and Communications, CHS, showcased how Cenex, CHS Energy’s umbrella brand, strategically approaches building its brand and how it forges deep connections with people. Fritz also highlighted their approach to brand research and how the team applies it to […]
Webinar: Engage – The Power of Shared Values
Webinar: Engage – The Power of Shared Values This webinar with Donna Moenning shares how engage training goes beyond traditional message training. It’s a research based approach to communicating complex and controversial science in a way that’s much more powerful than standard message training. The Center for Food Integrity’s peer-reviewed and published research shows that […]
Webinar: Back to School for Social Media 101, What’s Changed?
Back to School for Social Media 101, What’s Changed? This webinar with John Blue, Truffle Media Networks, offers information on how social media from the last several years has changed and what those changes mean to your practices in public relations and media. The presentation presented by John Blue on March 17, 2016, is now […]
Webinar: Developing a Winning Entries for PR Award Programs
Developing a Winning Entries for PR Award Programs This webinar will offer specific actions to take to submit your project or campaign to Public Relations awards programs, like the Golden ARC Awards. The presentation presented by Adelita Tyson Bell on January 21, 2016, is now available to ARC members: https://vimeo.com/154385884. Email arc@gandgcomm.com for the access […]
Webinar: Create winning PR award entries through good PR planning
What is needed to develop winning entries for PR award programs? – Bob Giblin, APR, offered best practices people should be doing way in advance of submitting to an awards program PDF file [link]. The webinar audio and video is also available to ARC members for free, email arc@gandgcomm.com for the access code [video]. Robert […]
Webinar: Social Media Tools Help You Gain Allies and Neutralize Critics
How Can Social Media Help Agriculture Public Relations? – Agriculture companies know they need to be “on social media” but often don’t know what to do once they have a Facebook page. They face three basic challenges: Experienced communicators don’t have the time or patience to learn social media Younger people have the technical skills […]
Webinar: 5 Ways to BEEF up Your Social Media Monitoring
What five things can you do? – ARC’s March 2015 webinar focused on monitoring social media to help identify trends, issues, and opportunities. Joe Hansen, member of the National Cattlemen’s Beef Association Issues & Reputation Management team, and Daren Williams, executive director of communications at the National Cattlemen’s Beef Association, provide insight on real approaches […]