Webinar: Consumer Perspectives On Food Labels
Consumer Perspectives On Food Labels Mark Gale, CEO and Partner, Charleston|Orwig, shares data points and observations on consumer perceptions of food and their labels. This webinar was held October 18, 2018, and is now available to all ARC members below, and at URL – https://vimeo.com/299339581. Email arc@gandgcomm.com for the access code to watch the webinar.
Webinar: Agricultural Scientific Communications, What PR People Need To Know
Agricultural Scientific Communications, What PR People Need To Know Dr. Alison Van Eenennaam, University of California, Davis, shares how scientific communications is an important part of public relations in agriculture. This webinar was held May 24, 2018, and is now available to all ARC members below, and at URL – https://vimeo.com/274198994. Email arc@gandgcomm.com for the […]
Webinar: The Development Of The Levesol Promise Campaign
The Development Of The Levesol Promise Campaign David Erickson and Glenn Karwoski, Karwoski & Courage, share how they plan for submitting campaigns to PR and marketing contests. They highlight the activities one must consider and do before the submission deadline. Key tips: Have good writing, think about the design (make it look good), and use […]
Webinar: Growing Your Tribe
Growing Your Tribe Vance Crowe, Director of Millennial Engagement at Monsanto, shares what tribes are about and how organizations can expand their tribal connections by identifying tribes and recruiting tribal natives. This webinar was held January 18, 2018, and is now available to all ARC members below, and at URL – https://vimeo.com/251743891. Email arc@gandgcomm.com for […]
Webinar: Kari Miskit – Farm-to-Fork Capital Story
Webinar: Farm-to-Fork Capital Story Kari Miskit with Visit Sacramento shares the Farm-to-Fork Capital Story, how Sacramento transformed visiting the city using agriculture, farming, and food. This webinar was held December 14, 2017, and is now available to all ARC members below, and at URL – https://vimeo.com/249518997. Email arc@gandgcomm.com for the access code to watch the […]
Webinar: Brand and Issues Management Through Online Listening
Webinar: Brand and Issues Management Through Online Listening This webinar with Michelle Viar, FLM+, outlines approaches to using digital channels to listen to and understand customer conversations. This information can help companies and organizations better sustain their brands over time and be prepared when a crisis occurs. The presentation by Michelle Viar was held on […]
Webinar: Developing Consumer Messaging – The Cultivate California Program
Webinar: Developing Consumer Messaging – The Cultivate California Program Mike Wade, California Farm Water Coalition, shares how the Farm Water Coalition built its messaging to connect with urban consumers, the media, and government. This webinar was held November 16, 2017, and is now available to all ARC members below, and at URL – https://vimeo.com/243703114. Email […]
Webinar: Social Media 101, Things Have Changed Since School Let Out
Webinar: Social Media 101, Things Have Changed Since School Let Out John Blue, Truffle Media Networks, provides strategic info for digital planning, information on monitoring & measuring the social spaces for the future, and approaches to understanding a social channel’s value for campaigns. This webinar was held October 26, 2017, and is now available to […]
Webinar: Media Relations Is Alive And Well!
Webinar: Media Relations Is Alive And Well! The webinar with American Farm Bureau Federation’s Will Rodger traced how the AFBF cultivated relationships, shaped messages, and targeted stories to reporters and editors who – in most cases – probably knew less about agriculture than they should have. Will shared AFBF’s strategies, tactics, and case studies on […]
Webinar: Millennials – What Are Boomers And Gen Xers Getting Wrong?
Webinar: Millennials – What Are Boomers And Gen Xers Getting Wrong? The webinar with Sarah J. Bohnenkamp, leadership coach, provided new understanding of generational perspectives and ideas of how we can work together with greater levels of innovation and respect; ideas on how to leverage the unique talents and differences that millennials bring to the […]