Webinar: Artificial Intelligence in Marketing: Avoiding Folly In Fast TechWebinar:
Casey MillsSwanson Russell vice president | director of social media As businesses strive to stay ahead in the rapidly evolving digital landscape, the allure of artificial intelligence (AI) can be both enticing and treacherous. During the webinar, Mills will explore the current capabilities of AI in marketing and its potential at both ends of the […]
Webinar: Honing Your Media Training Skills
Darin WilliamsSenior Vice President | Public Relations & Reputation ManagmentCurious Plot The webinar will feature media training tips for media trainers from longtime ARC member Daren Williams. Daren began media training clients in the throes of crisis in the late ’90s during his time at FleishmanHillard in Kansas City. For several years at FH he […]
Webinar: Behind the scenes in developing and delivering the pork sustainability message
Behind the scenes in developing and delivering the pork sustainability message Ashley McDonald Interim Vice President of Sustainability at National Pork Board McDonald works on behalf of more than 60,000 U.S. pig farmers striving to tell their continually improving sustainability story. Prior to her tenure at the National Pork Board, McDonald was the senior director […]
Webinar: Lessons Learned from the Pride in Agriculture Campaign
Lessons Learned from the Pride in Agriculture Campaign Ryan Goodman, (aka @BeefRunner) shares lessons learned & insights from the Pride in Agriculture campaign to help drive stronger, more productive conversations on hot topics. Launched in June 2022, the Pride in Agriculture campaign series, spearheaded by Ryan Goodman (@BeefRunner), focuses on elevating the conversation of contributions […]
Webinar: Pre- & Post-Crisis Risk Communication Revisited
Pre- & Post-Crisis Risk Communication Revisited: Dynamic Complexity and New Approaches Dr. Seeger describes contemporary approaches to pre-and post-crisis risk communication in an era of increasing dynamic complexity. Crises such as Covid 19, Hurricane Ian, and the Ukraine War have changed the understanding of crisis and risk by demonstrating the scope and scale of emerging risks, […]
Webinar: Guardians of the Grasslands – Public Trust in Canadian Beef
Guardians of the Grasslands – Public Trust in Canadian Beef This presentation would cover our short documentary, Guardians of the Grasslands, and the strategies that we employed to help increase our reach and build public trust. This includes partnering with conversation organizations like Ducks Unlimited Canada and the Nature Conservancy of Canada and submitting the […]
Agricultural Relations Council launches new Harvesting Knowledge Webinar Series
“Lessons Learned from the Pride in Agriculture Campaign” will be October 5, 2022, as part of the Agricultural Relations Council Harvesting Knowledge Webinar Series. Register: https://bit.ly/arc-webinar-ryan-goodman-pride-in-agriculture Ryan Goodman, (aka @BeefRunner) shares lessons learned & insights from the Pride in Agriculture campaign to help drive stronger, more productive conversations on hot topics. New Prague, MN – […]
Webinar: Great Email Marketing in 2021 and Beyond
Jessica Best – Great Email Marketing in 2021 and Beyond! – Jessica Best, Vice President of Data-Driven Marketing at Barkley, shares email marketing strategies to nurture customer relationships and help drive more sales. This webinar was held February 18, 2021, and is now available to all ARC members below, and at URL – https://vimeo.com/514380681. Email […]
Webinar: Your work is great, but is your contest entry?
Panel – Your work is great, but is your contest entry? – Your work is great, but is your contest entry? Join three ag PR industry award winners and professionals to learn how to take your contest entries to the next level! Daren Williams – Senior Director, Global Communications at Almond Board of California Tina […]
Webinar: Incorporating Virtual Into Events
Panel – Incorporating Virtual Into Events – The arrival of Coronavirus / COVID-19 changed the outlook of conferences and meetings for 2020 and 2021. Soon after people started getting seriously ill and the WHO declared a pandemic in early March, events started to rapidly change into virtual formats. This ARC webinar “Incorporating Virtual into Events” […]