Webinar: Manners Are A Critical Part of Public Relations
Manners Are A Critical Part of Public Relations Dr. Patricia Tice, owner of the professional training firm Etiquette Iowa and Author of the book: “Agri Manners: Essential Etiquette for Professional Success“, discusses the human behavior which drives the important area of “Why Manners are a Critical Part of Public Relations”. This webinar was held December […]
Webinar: Future Of Consumer Choice
Future Of Consumer Choice Dr. Jayson Lusk, Purdue University, walks through research and reviews of how consumers approach food and the questions they ask. This webinar was held November 27, 2018, and is now available to all ARC members below, and at URL – https://vimeo.com/305545452. Email arc@gandgcomm.com for the access code to watch the webinar.
Webinar: Consumer Perspectives On Food Labels
Consumer Perspectives On Food Labels Mark Gale, CEO and Partner, Charleston|Orwig, shares data points and observations on consumer perceptions of food and their labels. This webinar was held October 18, 2018, and is now available to all ARC members below, and at URL – https://vimeo.com/299339581. Email arc@gandgcomm.com for the access code to watch the webinar.
Jenn Norrie – What Does Public Relations Mean For Jenn?
PR, The Calgary Stampede, & Travel Jenn Norrie, North America Communications Manager with Alltech, shares thoughts on public relations, stories about the Calgary Stampede, and offers tips to help people connect with an audience [audio link]. Your browser does not support the audio element, use this direct link to the interview [audio link]. Where to […]
2018 Summer ARCLight
ARC President’s Message By Rebecca Colnar, ARC President I’m sure I speak for all of the ARC members who rated our ARC Annual Conference in June in Kentucky with a big “10.” We had fantastic, timely speakers (see John Blue’s column, below) and an amazing and educational (and fun) ag tour. How often […]
Webinar: Agricultural Scientific Communications, What PR People Need To Know
Agricultural Scientific Communications, What PR People Need To Know Dr. Alison Van Eenennaam, University of California, Davis, shares how scientific communications is an important part of public relations in agriculture. This webinar was held May 24, 2018, and is now available to all ARC members below, and at URL – https://vimeo.com/274198994. Email arc@gandgcomm.com for the […]
Breaking Through In A Post-Truth World
Who does the consumer trust? In an era of fake news and increasing consumer skepticism, how do we build consumer trust in food and our production system? During this session at the 2018 ARC Annual Meeting in Louisville, Kentucky, we’ll hear from Colleen Parr Dekker, Director of Global Corporate Communications for Elanco Animal Health. Colleen […]
Will Your Brand Survive the Facebook Apocalypse?
The cheapest and easiest way to reach your audience online is through social media. But algorithms are changing and post reach is deteriorating. Is the end of social publishing nigh? Are your most engaged followers falling prey to newsfeed devastation? [bs_lead]Find out what your brand can do to survive.[/bs_lead] Register Today Book Your Room […]
Janice Person to Speak at ARC 2018
“Getting Uncomfortable with Monsanto — A Look Behind the Curtain” Engaging Directly with Consumers on Behalf of Agriculture and Technology Janice Person, online engagement director on Monsanto Company’s corporate engagement team, conducts consumer outreach among the ag and food tribes. Much of the work her team does advocates for the whole of modern agriculture, rather […]
Webinar: The Development Of The Levesol Promise Campaign
The Development Of The Levesol Promise Campaign David Erickson and Glenn Karwoski, Karwoski & Courage, share how they plan for submitting campaigns to PR and marketing contests. They highlight the activities one must consider and do before the submission deadline. Key tips: Have good writing, think about the design (make it look good), and use […]