Webinar: Critics in the Online Sphere
The webinar titled Critics In The Online Sphere is now available. Janice Person, Director, Social Media, Monsanto Company, shares her experience of how to handle online critics. She also shares how to reach out and learn about others as a way to have better conversations about agriculture, food, and life. This webinar was recorded February […]
ARC Website Spring 2014 Updates
Part one of the ARC website update was completed at the end of January. This update included an update to WordPress with a responsive design theme. This new look also incorporated improvements on how information is published. For example, the job listings and newsletters are posted individually to support better sharing on social media. Additionally, […]
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What Are The Golden ARC Awards for Ag Public Relations?
The Agricultural Relations Council offers an array of award opportunities for the public relations industry of agriculture, food, fiber and natural resources. For instance, in the annual Golden ARC Awards Contest, public relations professionals may enter their best work to compete against other campaigns and tactics in the industry. Entrants receive valuable critique and feedback […]
New Inductees of Ag PR Hall of Fame, Nominations Due March 15
Nominations are due March 15 for the Agricultural Public Relations Hall of Fame, an award program honoring agricultural public relations professionals who have made lifetime contributions to the industry. The program, sponsored by the Agricultural Relations Council and AgriMarketing magazine, will recognize its third group of recipients at the June 2014 ARC annual meeting in […]
What is new for ARC Website in 2014?
As I mentioned in the last ARCLight newsletter, the ARC website is being updated in Q1 2014. The release of the changes to the website will start with the move to WordPress and incorporate responsive design to allow for the site to effectively be used on smart phones, tablets, or desktop/laptop computers. It is planned […]
ARCLight Fall 2013 Newsletter
Professional PR Development By Mike Opperman , ARC Board President There is a saying that goes something like “If you’re not getting better, you’re getting worse.” In today’s competitive environment, having the mindset of striving toward continual self- improvement is not only prudent for helping the businesses we work in remain successful, but also for the […]
ARCLight Summer 2013 Newsletter
Making Sure We Don’t End Up Somewhere Else By Mike Opperman, ARC Board President That infamous orator Yogi Berra once said “If you don’t know where you are going, you will wind up somewhere else.” Recently the ARC board members got together to identify a path forward for the organization, so we don’t end up somewhere […]
ARCLight Spring 2013 Newsletter
A New Vision for ARC By Mike Opperman, ARC Board President The Agricultural Relations Council has gone through a considerable amount of change over the last few years. Your organization has evolved from near extinction to a healthy and vibrant association, thanks to the dedicated work and service of some great individuals. My hat goes off […]
ARCLight Winter 2013 Newsletter
A Catalyst for Collaboration By Mace Thornton, ARC Board President It has been a great year to be a member of the Agricultural Relations Council. In 2012, we focused on improving and moving forward with our key programs, such as the ARC Golden ARC Awards, the Ag PR Hall of Fame, APR accreditation and our […]