Webinar: 5 Ways to BEEF up Your Social Media Monitoring
What five things can you do? – ARC’s March 2015 webinar focused on monitoring social media to help identify trends, issues, and opportunities. Joe Hansen, member of the National Cattlemen’s Beef Association Issues & Reputation Management team, and Daren Williams, executive director of communications at the National Cattlemen’s Beef Association, provide insight on real approaches […]
Webinar: When Activists Have You Up Against the Ropes
Come Out Swinging – ARC’s October webinar focused on a water rights case study and how social media was used to influence legislation.
How Are Farmers & Ranchers Using Social Media?
Yes, farmers are using social media. How and why will vary. Look at national surveys for some direction: via Pew Research Center, 2014 info: 12 trends shaping digital news. More focused on agriculture, Truffle Media Networks conducted several surveys in 2012 & 2013 with farmers, ranchers, ag media, ag marketers, and ag trade groups. The survey […]
Webinar: Critics in the Online Sphere
The webinar titled Critics In The Online Sphere is now available. Janice Person, Director, Social Media, Monsanto Company, shares her experience of how to handle online critics. She also shares how to reach out and learn about others as a way to have better conversations about agriculture, food, and life. This webinar was recorded February […]