Christopher S. Penn – Approaches To Creating And Using Media
What Is Attribution Analysis And The Video-First Transmedia Content Framework? Christopher S. Penn (Co-Founder & Chief Data Scientist with TrustInsights.ai) talks about marketing and PR, his approach to producing content (See the Video-First Transmedia Content Framework), and a provides a little dip into machine learning [audio link]. Christopher can be found on: LinkedIn Twitter His […]
Webinar: Agricultural Scientific Communications, What PR People Need To Know
Agricultural Scientific Communications, What PR People Need To Know Dr. Alison Van Eenennaam, University of California, Davis, shares how scientific communications is an important part of public relations in agriculture. This webinar was held May 24, 2018, and is now available to all ARC members below, and at URL – https://vimeo.com/274198994. Email arc@gandgcomm.com for the […]
Tim Hammerich – Learning About Careers In Ag Through Social Media and Podcasts
Learning About Careers In Ag Through Social Media and Podcasts As a recruiter, Tim Hammerich created the Future of Agriculture podcast to bring a deeper understanding of careers in agriculture to a wider audience. Tim uses content marketing to create awareness of careers in agriculture, plus leverages social media to expand the reach and conversations […]
Webinar: Growing Your Tribe
Growing Your Tribe Vance Crowe, Director of Millennial Engagement at Monsanto, shares what tribes are about and how organizations can expand their tribal connections by identifying tribes and recruiting tribal natives. This webinar was held January 18, 2018, and is now available to all ARC members below, and at URL – https://vimeo.com/251743891. Email arc@gandgcomm.com for […]
Webinar: Brand and Issues Management Through Online Listening
Webinar: Brand and Issues Management Through Online Listening This webinar with Michelle Viar, FLM+, outlines approaches to using digital channels to listen to and understand customer conversations. This information can help companies and organizations better sustain their brands over time and be prepared when a crisis occurs. The presentation by Michelle Viar was held on […]
Webinar: Developing Consumer Messaging – The Cultivate California Program
Webinar: Developing Consumer Messaging – The Cultivate California Program Mike Wade, California Farm Water Coalition, shares how the Farm Water Coalition built its messaging to connect with urban consumers, the media, and government. This webinar was held November 16, 2017, and is now available to all ARC members below, and at URL – https://vimeo.com/243703114. Email […]
Webinar: Social Media 101, Things Have Changed Since School Let Out
Webinar: Social Media 101, Things Have Changed Since School Let Out John Blue, Truffle Media Networks, provides strategic info for digital planning, information on monitoring & measuring the social spaces for the future, and approaches to understanding a social channel’s value for campaigns. This webinar was held October 26, 2017, and is now available to […]
Webinar: Engage – The Power of Shared Values
Webinar: Engage – The Power of Shared Values This webinar with Donna Moenning shares how engage training goes beyond traditional message training. It’s a research based approach to communicating complex and controversial science in a way that’s much more powerful than standard message training. The Center for Food Integrity’s peer-reviewed and published research shows that […]
Webinar: Back to School for Social Media 101, What’s Changed?
Back to School for Social Media 101, What’s Changed? This webinar with John Blue, Truffle Media Networks, offers information on how social media from the last several years has changed and what those changes mean to your practices in public relations and media. The presentation presented by John Blue on March 17, 2016, is now […]
Webinar: Social Media Tools Help You Gain Allies and Neutralize Critics
How Can Social Media Help Agriculture Public Relations? – Agriculture companies know they need to be “on social media” but often don’t know what to do once they have a Facebook page. They face three basic challenges: Experienced communicators don’t have the time or patience to learn social media Younger people have the technical skills […]