Webinar: Communicating your science: What’s it really about?
Communicating your science: What’s it really about? Dr. Mike Dahlstrom, Associate Professor, Journalism and Mass Communication, Iowa State University, provides thoughtful insight on what really works when communicating with people on controversial topics related to food, agriculture, and science. This webinar was held May 2, 2019, and is now available to all ARC members below, […]
Jenn Norrie – What Does Public Relations Mean For Jenn?
PR, The Calgary Stampede, & Travel Jenn Norrie, North America Communications Manager with Alltech, shares thoughts on public relations, stories about the Calgary Stampede, and offers tips to help people connect with an audience [audio link]. Your browser does not support the audio element, use this direct link to the interview [audio link]. Where to […]
2018 Summer ARCLight
ARC President’s Message By Rebecca Colnar, ARC President I’m sure I speak for all of the ARC members who rated our ARC Annual Conference in June in Kentucky with a big “10.” We had fantastic, timely speakers (see John Blue’s column, below) and an amazing and educational (and fun) ag tour. How often […]
Will Your Brand Survive the Facebook Apocalypse?
The cheapest and easiest way to reach your audience online is through social media. But algorithms are changing and post reach is deteriorating. Is the end of social publishing nigh? Are your most engaged followers falling prey to newsfeed devastation? [bs_lead]Find out what your brand can do to survive.[/bs_lead] Register Today Book Your Room […]
Janice Person to Speak at ARC 2018
“Getting Uncomfortable with Monsanto — A Look Behind the Curtain” Engaging Directly with Consumers on Behalf of Agriculture and Technology Janice Person, online engagement director on Monsanto Company’s corporate engagement team, conducts consumer outreach among the ag and food tribes. Much of the work her team does advocates for the whole of modern agriculture, rather […]
Webinar: FMD Crisis Planning
Webinar: FMD Crisis Planning This webinar with Cindy Cunningham, National Pork Board, and Daren Williams, National Cattlemen’s Beef Association, provided tips, tools, and tactics to help PR professionals stay ahead of a major national issue and help clarify what role communication plays in the event of a crisis, using Foot and Mouth Disease as an […]
Webinar: CommonGround – A 7-Year PR Evolution
Webinar: CommonGround – A 7-Year PR Evolution Missy Morgan with Osborn Barr shares thoughts and evolution history of CommonGround, a consumer facing site aimed at helping make that personal connection between farm mom and consumer mom. Missy talks about how projects, people, and budgets change and that PR professionals need to roll with them in […]
Webinar: Red Meat and Cancer Response
Webinar: Red Meat and Cancer Response Daren Williams, Sr. Executive Director, Communications, National Cattlemen’s Beef Association, shared insights on dealing with international reports on red and processed meat causing cancer. Key factors to the success of their efforts in responding were preparation of the support teams internally and media training development of key beef advocates across […]
Webinar: Cenex® Fueled by Good – Brand Research Helps Campaign Development
Webinar: Cenex® Fueled by Good – Brand Research Helps Campaign Development Malissa Fritz, Director of Energy Marketing and Communications, CHS, showcased how Cenex, CHS Energy’s umbrella brand, strategically approaches building its brand and how it forges deep connections with people. Fritz also highlighted their approach to brand research and how the team applies it to […]
2016 WINTER ARCLIGHT NEWSLETTER
Beware of Observational Studies and Sensational Headlines (No, bacon is NOT as bad for you as smoking!) By Daren Williams, ARC Board President I woke up earlier this month and checked my news feed on Facebook and Twitter (like I do every morning!) and one particular headline caught my attention: “Drink To Your Health: Study […]