Webinar: Kari Miskit – Farm-to-Fork Capital Story
Webinar: Farm-to-Fork Capital Story Kari Miskit with Visit Sacramento shares the Farm-to-Fork Capital Story, how Sacramento transformed visiting the city using agriculture, farming, and food. This webinar was held December 14, 2017, and is now available to all ARC members below, and at URL – https://vimeo.com/249518997. Email arc@gandgcomm.com for the access code to watch the […]
Webinar: Brand and Issues Management Through Online Listening
Webinar: Brand and Issues Management Through Online Listening This webinar with Michelle Viar, FLM+, outlines approaches to using digital channels to listen to and understand customer conversations. This information can help companies and organizations better sustain their brands over time and be prepared when a crisis occurs. The presentation by Michelle Viar was held on […]
Webinar: Developing Consumer Messaging – The Cultivate California Program
Webinar: Developing Consumer Messaging – The Cultivate California Program Mike Wade, California Farm Water Coalition, shares how the Farm Water Coalition built its messaging to connect with urban consumers, the media, and government. This webinar was held November 16, 2017, and is now available to all ARC members below, and at URL – https://vimeo.com/243703114. Email […]
Webinar: Social Media 101, Things Have Changed Since School Let Out
Webinar: Social Media 101, Things Have Changed Since School Let Out John Blue, Truffle Media Networks, provides strategic info for digital planning, information on monitoring & measuring the social spaces for the future, and approaches to understanding a social channel’s value for campaigns. This webinar was held October 26, 2017, and is now available to […]
Webinar: Red Meat and Cancer Response
Webinar: Red Meat and Cancer Response Daren Williams, Sr. Executive Director, Communications, National Cattlemen’s Beef Association, shared insights on dealing with international reports on red and processed meat causing cancer. Key factors to the success of their efforts in responding were preparation of the support teams internally and media training development of key beef advocates across […]
Behind The Scenes Of An ARC Webinar
Behind the Scenes For An ARC Webinar Learning and discovering new ideas is one of the key benefits of being an ARC member. One of the ways ARC is delivering on that promise is through the ARC webinar series. Over the last year we have brought you five webinars that covered social media, awards programs, […]
Webinar: Engage – The Power of Shared Values
Webinar: Engage – The Power of Shared Values This webinar with Donna Moenning shares how engage training goes beyond traditional message training. It’s a research based approach to communicating complex and controversial science in a way that’s much more powerful than standard message training. The Center for Food Integrity’s peer-reviewed and published research shows that […]
Webinar: Social Media Tools Help You Gain Allies and Neutralize Critics
How Can Social Media Help Agriculture Public Relations? – Agriculture companies know they need to be “on social media” but often don’t know what to do once they have a Facebook page. They face three basic challenges: Experienced communicators don’t have the time or patience to learn social media Younger people have the technical skills […]
The Strategic Importance of PR
Public Relations Important? – Public Relations is much more than writing and distributing news releases or pitching the media. PR professionals today are strategists, event planners, social media experts, and at times, media buyers. In the NAMA / ARC Webinar held July 9th, 2015, Melissa Dohmen, Senior Public Relations Counsel at Swanson Russell, shared background […]
Webinar: 5 Ways to BEEF up Your Social Media Monitoring
What five things can you do? – ARC’s March 2015 webinar focused on monitoring social media to help identify trends, issues, and opportunities. Joe Hansen, member of the National Cattlemen’s Beef Association Issues & Reputation Management team, and Daren Williams, executive director of communications at the National Cattlemen’s Beef Association, provide insight on real approaches […]