Webinar: Great Email Marketing in 2021 and Beyond
Jessica Best – Great Email Marketing in 2021 and Beyond! – Jessica Best, Vice President of Data-Driven Marketing at Barkley, shares email marketing strategies to nurture customer relationships and help drive more sales. This webinar was held February 18, 2021, and is now available to all ARC members below, and at URL – https://vimeo.com/514380681. Email […]
Webinar: Your work is great, but is your contest entry?
Panel – Your work is great, but is your contest entry? – Your work is great, but is your contest entry? Join three ag PR industry award winners and professionals to learn how to take your contest entries to the next level! Daren Williams – Senior Director, Global Communications at Almond Board of California Tina […]
Webinar: Incorporating Virtual Into Events
Panel – Incorporating Virtual Into Events – The arrival of Coronavirus / COVID-19 changed the outlook of conferences and meetings for 2020 and 2021. Soon after people started getting seriously ill and the WHO declared a pandemic in early March, events started to rapidly change into virtual formats. This ARC webinar “Incorporating Virtual into Events” […]
Tamsen Webster – What About That Pellet? Messages, Mojitos, #Swipefile, and Being A Freenoter
Thoughts on How To Develop A Story, Productivity Tips, and Explaining Freenoting Tamsen Webster (Find The Red Thread) shares insights on the world of creating a story as a message. A #Swipefile is key. She also shares her tips to staying organized, focused, and productive [audio link]. Your browser does not support the audio element, […]
Webinar: Communicating your science: What’s it really about?
Communicating your science: What’s it really about? Dr. Mike Dahlstrom, Associate Professor, Journalism and Mass Communication, Iowa State University, provides thoughtful insight on what really works when communicating with people on controversial topics related to food, agriculture, and science. This webinar was held May 2, 2019, and is now available to all ARC members below, […]
Webinar: Learn more about DMIs on-site creative newsroom, staff and monitoring / engagement processes
Learn more about DMI’s on-site creative newsroom, staff and monitoring / engagement processes Aris Georgiadis, Dairy Management Inc., shares how DMI’s on-site creative newsroom, staff and monitoring / engagement processes works and how it affects their consumer campaign, Undeniably Dairy, and their farmer outreach. This webinar was held February 14, 2019, and is now available […]
Webinar: Manners Are A Critical Part of Public Relations
Manners Are A Critical Part of Public Relations Dr. Patricia Tice, owner of the professional training firm Etiquette Iowa and Author of the book: “Agri Manners: Essential Etiquette for Professional Success“, discusses the human behavior which drives the important area of “Why Manners are a Critical Part of Public Relations”. This webinar was held December […]
Webinar: The Development Of The Levesol Promise Campaign
The Development Of The Levesol Promise Campaign David Erickson and Glenn Karwoski, Karwoski & Courage, share how they plan for submitting campaigns to PR and marketing contests. They highlight the activities one must consider and do before the submission deadline. Key tips: Have good writing, think about the design (make it look good), and use […]
Webinar: Kari Miskit – Farm-to-Fork Capital Story
Webinar: Farm-to-Fork Capital Story Kari Miskit with Visit Sacramento shares the Farm-to-Fork Capital Story, how Sacramento transformed visiting the city using agriculture, farming, and food. This webinar was held December 14, 2017, and is now available to all ARC members below, and at URL – https://vimeo.com/249518997. Email arc@gandgcomm.com for the access code to watch the […]
Webinar: Brand and Issues Management Through Online Listening
Webinar: Brand and Issues Management Through Online Listening This webinar with Michelle Viar, FLM+, outlines approaches to using digital channels to listen to and understand customer conversations. This information can help companies and organizations better sustain their brands over time and be prepared when a crisis occurs. The presentation by Michelle Viar was held on […]