2020 Golden ARC Award Winner: Media Relations: Print Media Relations – Non-Agricultural (Consumer) Audiences
United Soybean Board: The House That Soy Built What do you do when you don’t have a product to sell, but instead, you have the last piece of the puzzle other companies need? U.S. soybean oil has emerged as an unexpected one-size-fits-all solution to the “green pressure” chemical product companies are facing. “The House That […]
Paying tribute to Steve Drake
By Den Gardner, Agricultural Relations Council senior consultant Steve Drake was a friend of mine. When I heard from his wife Barb that Steve had died on May 21, which was only about four months after he was diagnosed with idiopathic pulmonary fibrous (IPF), it startled me and saddened me at the same time. He […]
Member News: Gate 39 Media Continues to Meet the Growing Demand of Agribusinesses with Key Hire of Agricultural Marketing Strategist
Kaitlin Vrsek will continue to expand the agency’s agricultural services division and guide clients as a key subject matter expert. CHICAGO, IL – MARCH 23, 2021 – Gate 39 Media, a full-featured marketing agency and technology consulting firm dedicated to serving the financial and agricultural industries, has announced the addition of Kaitlin Vrsek as its new […]
2019 Golden ARC Awards Winners Announced
June 21, 2019 – Kansas City, MO – The Agricultural Relations Council (ARC) announced the winners for the 2019 Golden ARC Awards contest on June 20, in Kansas City, Mo. The Golden ARC Awards contest has honored the stellar work created by public relations professionals in the agricultural industry since 1990. The Golden ARC de Excellence award […]
ARCLight 2014 Winter Newsletter
A Great 2014 Leads Us to Greater Heights in 2015 – And We Need You By Mike Opperman ARC Board President Flipping the calendar to another year causes pause to reflect on a year gone by with an excited eye toward future events. Looking back, your organization had another significant year of growth. More than […]
ARC Hall of Fame – Seeking Nominees for 2015 Induction
Applications Due March 15 for New Inductees of Ag PR Hall of Fame Nominations are due March 15, 2015 for the Agricultural Public Relations Hall of Fame, an award program honoring agricultural public relations professionals who have made lifetime contributions to the industry. The program, sponsored by the Agricultural Relations Council and Agri Marketing magazine, will recognize […]
ARCLight Fall 2014 Newsletter
Are You Ready for some ARC? By Mike Opperman ARC Board President It’s fall! The leaves are turning. The lights are on Friday night and Saturday at athletic fields across the country. Harvest will be here before you know it! It may be around Oct. 1, but for ARC members that means the start […]
ARCLight Summer 2014 Newsletter
A Mad Time in Madtown! By Mike Opperman ARC Board President Last month was a big month for the Ag Relations Council. The annual meeting in Madison continued the year-over-year growth of that event with great attendance, thought-provoking speakers, informative tours and a spectacular Golden ARC awards and Hall of Fame ceremony. It was great […]
Up for Bid at the ARC Silent Auction
Donations to the ARC/AMS Silent Auction have been rolling in and will be up for bid during the Ag Media Summit. Industry leaders are offering up professional services that are beyond valuable! ARC board member Daren Williams, National Cattlemen’s Beef Association, is offering a full day of message development of media training. “I have trained thousands […]
How Can You Be Better at Public Relations?
Can you be great at public relations (PR)? Absolutely. But it takes practice and experience. To be really great at PR means gaining experience on hard hitting issues. Along the way you may make your way through the launch of a new product, save the reputation of someone, or run point on a media attack on […]