2017 Winter ARCLight Newsletter
Great Expectations By Daren Williams Board Chair, ARC Sitting in church on a recent Sunday morning I was reflecting on expectations – setting them, meeting them, exceeding them and sometimes falling short. I wasn’t daydreaming. That’s what the sermon was about – avoiding the trap of setting the expectation that every holiday is going to […]
2016 Fall ARCLight Newsletter
Snap Back to Reality – By Daren Williams, ARC Board President The summer Olympics are over. Kids are headed back to school. The pennant race is heating up (Go Royals!). Summer is over. Bummer. Time to snap back to reality. As much as I desire to experience that “Endless Summer” the Beach Boys sang about, the […]
2016 SUMMER ARCLIGHT NEWSLETTER
California Here We Come! By Daren William, National Cattlemen’s Beef Association, ARC Board President If you were sitting in your office seeing all of the Facebook posts and Tweets from the ARC Annual Meeting this past month in Minnesota, feeling like you were missing out on the learning, laughs and libations, well, you were right. […]
2016 SPRING ARCLIGHT NEWSLETTER
Why We Gather By Daren William, National Cattlemen’s Beef Association ARC Board President I recently received an e-mail from an “on-site web broadcasting company that captures events and makes it available for online distribution.” The pitch was to let them broadcast the entire 2016 ARC Annual Meeting directly to our members via the internet. I […]
2016 WINTER ARCLIGHT NEWSLETTER
Beware of Observational Studies and Sensational Headlines (No, bacon is NOT as bad for you as smoking!) By Daren Williams, ARC Board President I woke up earlier this month and checked my news feed on Facebook and Twitter (like I do every morning!) and one particular headline caught my attention: “Drink To Your Health: Study […]
ARCLight – Fall 2015
The Death of Sound Science and Common Sense By Daren Williams, ARC Board President Senior Executive Director, Communications National Cattlemen’s Beef Association “How Safe is Your Ground Beef?” screamed the headline of the cover story of Consumer Reports magazine on newsstands this month. Yet another scary sounding report promising headlines linking red meat to cancer […]
ARCLight – Summer 2015
Advancing the Art and Science of Public Relations in Agriculture By Daren Williams ARC Board President When the Founders of ARC sat in the lobby of the Knickerbocker Hotel in Chicago in the fall of 1953, they saw a growing need to communicate within and about agriculture. Perhaps they saw the increasing divide between […]
ARCLight Spring 2015 Newsletter
What’s the Top Annual Meeting on Your Agenda? ARC of Course By Mike Opperman ARC Board President Like a lot of public relations professionals, I go to a lot of meetings every year. There is one meeting, however, that I look forward to the most—the Ag Relations Council annual meeting. Now, it may be that […]
ARCLight 2014 Winter Newsletter
A Great 2014 Leads Us to Greater Heights in 2015 – And We Need You By Mike Opperman ARC Board President Flipping the calendar to another year causes pause to reflect on a year gone by with an excited eye toward future events. Looking back, your organization had another significant year of growth. More than […]
ARCLight Fall 2014 Newsletter
Are You Ready for some ARC? By Mike Opperman ARC Board President It’s fall! The leaves are turning. The lights are on Friday night and Saturday at athletic fields across the country. Harvest will be here before you know it! It may be around Oct. 1, but for ARC members that means the start […]