Paying tribute to Steve Drake
By Den Gardner, Agricultural Relations Council senior consultant Steve Drake was a friend of mine. When I heard from his wife Barb that Steve had died on May 21, which was only about four months after he was diagnosed with idiopathic pulmonary fibrous (IPF), it startled me and saddened me at the same time. He […]
Member News: Gate 39 Media Continues to Meet the Growing Demand of Agribusinesses with Key Hire of Agricultural Marketing Strategist
Kaitlin Vrsek will continue to expand the agency’s agricultural services division and guide clients as a key subject matter expert. CHICAGO, IL – MARCH 23, 2021 – Gate 39 Media, a full-featured marketing agency and technology consulting firm dedicated to serving the financial and agricultural industries, has announced the addition of Kaitlin Vrsek as its new […]
Webinar: Great Email Marketing in 2021 and Beyond
Jessica Best – Great Email Marketing in 2021 and Beyond! – Jessica Best, Vice President of Data-Driven Marketing at Barkley, shares email marketing strategies to nurture customer relationships and help drive more sales. This webinar was held February 18, 2021, and is now available to all ARC members below, and at URL – https://vimeo.com/514380681. Email […]
Webinar: Your work is great, but is your contest entry?
Panel – Your work is great, but is your contest entry? – Your work is great, but is your contest entry? Join three ag PR industry award winners and professionals to learn how to take your contest entries to the next level! Daren Williams – Senior Director, Global Communications at Almond Board of California Tina […]
2021 Winter ARCLight
Message from the President All the technology in the world will not stop your brain from publishing a typo. Last month, I was updating the Agricultural Relations Council (ARC) website with several interviews and discovered I misspelled agriculture as “agricuture.” After a while, your eyes glaze over the misspelled words, you hit publish and the […]
Daren Williams – Insight On Public Relations In Agriculture
Insight On Public Relations In Agriculture Daren Williams (Senior Director, Global Communications at Almond Board of California) shares his history in public relations, from being on Senator Bob Dole’s (R-KS) 1988 presidential campaign, to working at the National Cattlemen’s Beef Association during the pink slime issue, and helping expand the story about almonds with the […]
Mel Hasler – Thoughts On Being An Agriculture Communications Student
On Being A Student In Agriculture Communications Melanie “Mel” Hasler (Student at Purdue University | Agricultural Communication) shares her thoughts on media, tips on the apps she finds useful, and why she uses social media [audio link]. Mel can be found on: LinkedIn Your browser does not support the audio element, use this direct link […]
Christopher S. Penn – Approaches To Creating And Using Media
What Is Attribution Analysis And The Video-First Transmedia Content Framework? Christopher S. Penn (Co-Founder & Chief Data Scientist with TrustInsights.ai) talks about marketing and PR, his approach to producing content (See the Video-First Transmedia Content Framework), and a provides a little dip into machine learning [audio link]. Christopher can be found on: LinkedIn Twitter His […]
2020 Fall ARCLight
Message from the President I wish I had some sage advice to share regarding working from home (Fortnite tends to be a heavy consumer of internet bandwidth) or virtual school for youth (Khan Academy is a great resource for my 12-year-old son). Instead, I will share some items that hopefully can help you be better, […]
Neen James – What Does Being “Productive” Mean?
What Does Being “Productive” Mean? Neen James (Sales and Leadership Keynote Speaker) shares thoughts on focus, connecting, attention, and productivity using systems thinking [audio link]. Neen also shared several resources: The full book “Folding Time, How to Achieve Twice As Much In Half The Time“ Several chapters from her book “Attention Pays“ Daily Tracker Your […]