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Honing Your Media Training Skills

Wednesday, January 10, 2024
12:30 P.M. ET

Daren Williams
Senior Vice President | Public Relations & Reputation Managment
Curious Plot

The webinar will feature media training tips for media trainers from longtime ARC member Daren Williams. Daren began media training clients in the throes of crisis in the late ’90s during his time at FleishmanHillard in Kansas City.

For several years at FH he led a monthly session at the Pioneer Hi-Bred Carver Center media training researchers to talk about the safety of biotech crops and other issues. He went on to lead spokesperson development for the National Cattlemen’s Beef Association, training farmers, ranchers, chefs, dietitians, medical doctors, scientists and other subject matter experts on behalf of the beef checkoff.

Daren will share his tips for conducting effective media training for food and ag spokespeople, regardless of their skill level or lack of experience!

Daren Williams has more than 35 years’ experience as a strategic communications counselor in food, agriculture, health care, consumer products and financial services. He has worked with and for the national commodity boards representing almonds, beef, dairy and pork; farmers’ cooperatives including Dairy Farmers of America, Farmland Industries, Welch’s and Ocean Spray; and technology providers such as BASF, Monsanto and DuPont Pioneer, now Corteva.

Early in his career, he represented food and agriculture trade associations in the nation’s capital. He began his career as a staff member on Senator Bob Dole’s 1988 presidential campaign.