John Armato – Being A Creative Strategist And The Future Of PR
On Being A Creative Strategist John Armato, Creative Strategist, Fleishman-Hillard, shares what is needed to bridge the gap between creativity and strategy. Some of John’s key points is helping teams and clients better understand, through his “Think Inside The Box” workshops, demonstrating relevance and creating behavior change in public relations activities [audio link]. Your browser […]
Webinar: When Activists Have You Up Against the Ropes
Come Out Swinging – ARC’s October webinar focused on a water rights case study and how social media was used to influence legislation.