2018 Summer ARCLight
ARC President’s Message By Rebecca Colnar, ARC President I’m sure I speak for all of the ARC members who rated our ARC Annual Conference in June in Kentucky with a big “10.” We had fantastic, timely speakers (see John Blue’s column, below) and an amazing and educational (and fun) ag tour. How often […]
Will Your Brand Survive the Facebook Apocalypse?
The cheapest and easiest way to reach your audience online is through social media. But algorithms are changing and post reach is deteriorating. Is the end of social publishing nigh? Are your most engaged followers falling prey to newsfeed devastation? [bs_lead]Find out what your brand can do to survive.[/bs_lead] Register Today Book Your Room […]
Janice Person to Speak at ARC 2018
“Getting Uncomfortable with Monsanto — A Look Behind the Curtain” Engaging Directly with Consumers on Behalf of Agriculture and Technology Janice Person, online engagement director on Monsanto Company’s corporate engagement team, conducts consumer outreach among the ag and food tribes. Much of the work her team does advocates for the whole of modern agriculture, rather […]
2016 Fall ARCLight Newsletter
Snap Back to Reality – By Daren Williams, ARC Board President The summer Olympics are over. Kids are headed back to school. The pennant race is heating up (Go Royals!). Summer is over. Bummer. Time to snap back to reality. As much as I desire to experience that “Endless Summer” the Beach Boys sang about, the […]
2016 WINTER ARCLIGHT NEWSLETTER
Beware of Observational Studies and Sensational Headlines (No, bacon is NOT as bad for you as smoking!) By Daren Williams, ARC Board President I woke up earlier this month and checked my news feed on Facebook and Twitter (like I do every morning!) and one particular headline caught my attention: “Drink To Your Health: Study […]
ARCLight – Fall 2015
The Death of Sound Science and Common Sense By Daren Williams, ARC Board President Senior Executive Director, Communications National Cattlemen’s Beef Association “How Safe is Your Ground Beef?” screamed the headline of the cover story of Consumer Reports magazine on newsstands this month. Yet another scary sounding report promising headlines linking red meat to cancer […]
2015 ARC Silent Auction
2015 ARC Silent Auction at AMS Download your Donation Form (PDF) or (PDF Form) today. The 2015 Ag Media Summit takes place in Scottsdale, Arizona and we look forward to receiving your incredible donations. Items receiving the highest bids included techie gadgets, University apparel and gift baskets. If you don’t have an item to donate, […]