2022 Summer ARCLight
Ag Relations Council Annual Meeting sparks ideas and plans for growth The annual Agricultural Relations Council meeting wrapped up on June 23, in sunny Milwaukee. This year’s meeting featured a variety of outstanding speakers in our “Hot Topics” educational sessions and a fun, informative tour day. In addition, we recognized the best work over the […]
2021 Winter ARCLight
Message from the President As we wrap up a busy 2021, I want to share news of some exciting developments for the Agricultural Relations Council. First of all, it’s that time of year when we pass the president’s baton from the outgoing president to our incoming president. On behalf of all ARC members, board members […]
Golden ARC Award Winner: Collateral/Literature Riverbend Wagu Brand Guide
Provided by AC&C Marketing Many rivers flow through Siskiyou National Forest, where Riverbend Wagyu calves are born. These waters bring to life the streams, lakes and meadows that nourish the Riverbend herd. Even the Dutch last name of the brand’s founders – the Kuykendall family – translates to “View of the Valley.” Paying homage to […]
Golden ARC Award Winner: Graphic Elements Cattle Tales Building a Perfect Burger
Provided by Cultivate Agriculture continues to search for ways to connect with the public on social media to share its story. #CattleTales is a diverse community active on social media platforms, sharing information and their personal stories about cattle and agriculture from pasture to plate, and connecting to each other and the public through a […]
Golden ARC de Excellence and Golden ARC Award Winner: Events and Observances Cotton industry’s number 1 grower event goes virtual
Provided by OBP Agency For 14 years, the Deltapine New Product Evaluator (NPE) Summit has been the signature grower and news media engagement event for Deltapine brand cotton seed. During the event, news media have the unique opportunity to engage with many key growers in one location. This event typically generates quality public relations (PR) […]
2021 Spring ARCLight
Message from the President I hope everyone is doing well. Our family is almost all done with the vaccine series and looking forward to resuming travels soon. If you have not heard, we are holding the 2021 Agricultural Relations Council (ARC) Annual Conference in Richmond, Va., Oct. 26-28. I look forward to seeing you then […]
2021 Winter ARCLight
Message from the President All the technology in the world will not stop your brain from publishing a typo. Last month, I was updating the Agricultural Relations Council (ARC) website with several interviews and discovered I misspelled agriculture as “agricuture.” After a while, your eyes glaze over the misspelled words, you hit publish and the […]
2020 Fall ARCLight
Message from the President I wish I had some sage advice to share regarding working from home (Fortnite tends to be a heavy consumer of internet bandwidth) or virtual school for youth (Khan Academy is a great resource for my 12-year-old son). Instead, I will share some items that hopefully can help you be better, […]
2020 Spring ARCLight
Message from the President Globally, many public relations firms have quickly taken on a line of work that requires trying to figure out the unknown (while knowing they cannot) and doing this work through the lens of the Brady Bunch Zoom video grid. From Business Insider came the article, “The coronavirus crisis is propping up […]
2020 Winter ARCLight
Message from the President Happy 2020 to everyone! As we kick start 2020, I offer a thought on the future. People: Communications is still about people. While the technology will change and the methodologies will evolve, we still are working on communicating with people. With that lead in, here is a blog post via […]