New Prague, MN (May 15, 2025) – The 2021-2022 National FFA president, Cole Baerlocher garnered the ARC/C.O.nxt Scholarship. This $1,500 scholarship is open to undergraduate college students pursuing a career in agricultural communications/public relations, who have interest in working for an agribusiness company, marketing communications agency, national/state/regional commodity or general farm organization, or other entity that promotes agriculture. Lyle E. Orwig, founder of Charleston|Orwig (rebranded as C.O.nxt), generously funds this scholarship, through the endowment he set up with the ARC Foundation.
A native of Colfax, Wash., Baerlocher plans to graduate from Texas A&M University in December with a bachelor’s degree in agricultural communications and journalism and a minor in international agricultural development. In addition to his collegiate studies and his extra-curricular activities, which include Men’s Society, College of Agriculture & Life Sciences Student Council, National FFA Alumni & Supporters Advisory Committee, Muster Committee Host, Fish Camp and Aggie ACHIEVEMates, Baerlocher completed two internships. He worked as the National Farmers Union policy intern and Vivayic inc. Learning Solutions intern. Currently, he is a student writer for Texas A&M AgriLife Extension.
Baerlocher’s initial career goal is to promote policies that support rural communities, uplift farm and ranch families, and encourage youth to pursue careers in agriculture. “My internship this past summer in Washington, D.C. ignited my interest in pursuing a career as a communications staffer for an elected official or a congressional committee,” he stated. “This career represents a balance between my passions for public service and production agriculture.”
Raised on his family’s third-generation wheat and cattle operation, Baerlocher developed a strong affinity for the men and women who put in the work to feed, clothe and house countless people domestically and internationally. “My time as an Aggie (Texas A&M student) has shown me the value of advocating for the unheard voices of America’s heartland,” he remarked. “This has strengthened my confidence and ability to effectively communicate impactful messages that inspire powerful action.”
Through his academic and professional journey, Baerlocher honed his written and verbal communication skills to effectively engage diverse audiences. He has written articles for agricultural publications – covering numerous topics, including legislative updates, rural economic development and farmer success stories. Furthermore, Baerlocher developed strong verbal communication skills through public speaking engagements, including policy briefings and panel discussions. “These experiences have equipped me with the ability to convey complex agricultural concepts in an accessible manner – a skill I believe is essential for industry professionals today.”
The Agricultural Relations Council is the only association dedicated to serving the unique needs of public relations professionals working in agriculture, food, fiber and other related industries. ARC is a conduit for problem solving, idea sharing and collaboration among members, who share a passion for excellence in public relations.