Posted by: Christie Nissen on June 27, 2024

Posted in: News Release, Uncategorized, Updates

For Immediate Release

Contact:           Kristy Mach

                        kristy@cornerwindowcommunications.com

                        (952) 758-5811

New Prague, MN (June 27, 2024) – Curious Plot, a Minneapolis-based marketing, communications and consulting agency serving the food, agriculture and companion animal care markets, won the Agricultural Relations Council’s (ARC) 2024 Golden ARC de Excellence Award. This award recognizes the best all-around entry in ARC’s Communications Contest Campaigns Division. Curious Plot’s “Curious Plot Food Thought Leadership Campaign” organization and corporate reputation campaign entry achieved this top honor. All Golden ARC Award winners were announced during ARC’s Annual Meeting, held June 18-20, in Cincinnati. The Golden ARC Awards contest has recognized exceptional work created by public relations professionals in the agricultural industry since 1990.

This year’s Golden ARC Awards contest drew 59 entries from 16 organizations. In addition to the Golden ARC de Excellence Award, ARC presented 29 Golden ARC awards and 13 Merits. Those awarded Golden ARC Awards are listed here, for a complete list of winners go to www.agrelationscouncil.org.

Category	Contestant	Entry name
Campaign Organization or Corporate Reputation	Curious Plot	Curious Plot Food Thought Leadership Campaign
Campaign Brand Reputation	Padilla	Norwegian Seafood Council – An Epic Saga of Taste, Sustainability and Success
Campaign Corporate Social Responsibility and Sustainability	Padilla	Agoro Carbon Alliance: Accelerating the Global Transition to Conservation Agriculture
Campaign Internal	OBP Agency	USB Soy Innovation Challenge
Campaign Marketing Communications for Agricultural Audiences	Padilla	Agoro Carbon Alliance: Accelerating the Global Transition to Conservation Agriculture
Campaign Issues Management	Grant Company	Producer Profitability Initiative
Tactic Annual Reports: Non-financial Annual Reports	American Farm Bureau Federation	2023 AFBF Impact Report
Tactic Digital & Social Media: Blogs	American Farm Bureau Federation	The Zipline
Tactic Digital & Social Media: Podcasts	Kansas Farm Bureau	Inside Ag: Rural Childcare
Tactic Digital & Social Media: Podcasts	Padilla	U.S. Highbush Blueberry Council: The Business of Blueberries Podcast Hits High Notes with Industry Listeners
Tactic Digital & Social Media: Video	Farm Credit East	Supporting Northeast Rural Communities
Tactic Digital & Social Media: Websites	Cultivate	MAYA Corn Heads Website
Tactic Digital & Social Media: Social Media	Filament now broadhead.	Purina Chatbots
Tactic Feature Writing	Curious Plot	Agronomic Advice from the FMC Technical Corner
Tactic Feature Writing	Farm Credit East	Looking Forward: 2023 Insights and Perspectives
Tactic Editorial/Op-Ed Columns	Swanson Russell	Beef Producers Must Share Their Environmental Stories
Tactic Print Media Relations: Agricultural Audiences	Bader Rutter	Rebuild Pastures Before Rebuilding the Herd
Tactic Speeches	American Farm Bureau Federation	AFBF President Zippy Duvall’s Convention Speech
Tactic Print Publications: Magazines and Newspapers	Curious Plot	Refreshing New Holland ACRES Publication
Tactic Print Publications: Newsletters (print or digital)	American Farm Bureau Federation	FBNews Digital Newsletter
Tactic Print Publications: Newsletters (print or digital)	Kansas Farm Bureau	Farm Leader Letter
Tactic Collateral/Literature	Filament now broadhead.	McLanahan Manure Management Regulations eBook
Tactic Radio Broadcast Media Relations: Agricultural Audiences	Bader Rutter	Yield Record Breaker Audio News Release
Tactic Events and Observances	Cultivate	State Fair of Texas Social Media Coverage
Tactic Special Events	G & S Business Communications	GreenLeaf Hosts Winterfest Event for Customers
Tactic Media Events and News Conferences	Bader Rutter	Wake Up to Peak Performance: Farm Progress Show Media Breakfast
Tactic Video or Film	Bader Rutter	Beer with a Breeder Video
Tactic Unique Tactics and Executions Open Category	OBP Agency	WestBred Wheat Tiller’s Toast
Tactic Open Category	Stratovation Group	Partnerships and Brand Building Through Timely Foundational Research

The Agricultural Relations Council is the only association dedicated to serving the unique needs of public relations professionals working in agriculture, food, fiber and other related industries. ARC is a conduit for problem solving, idea sharing and collaboration among members, who share a passion for excellence in public relations.

Comments are closed.