Curious Plot takes home the ‘Gold’ – the Golden ARC de Excellence award
Posted by: Christie Nissen on June 27, 2024
Posted in: News Release, Uncategorized, Updates
For Immediate Release
Contact: Kristy Mach
kristy@cornerwindowcommunications.com
(952) 758-5811
New Prague, MN (June 27, 2024) – Curious Plot, a Minneapolis-based marketing, communications and consulting agency serving the food, agriculture and companion animal care markets, won the Agricultural Relations Council’s (ARC) 2024 Golden ARC de Excellence Award. This award recognizes the best all-around entry in ARC’s Communications Contest Campaigns Division. Curious Plot’s “Curious Plot Food Thought Leadership Campaign” organization and corporate reputation campaign entry achieved this top honor. All Golden ARC Award winners were announced during ARC’s Annual Meeting, held June 18-20, in Cincinnati. The Golden ARC Awards contest has recognized exceptional work created by public relations professionals in the agricultural industry since 1990.
This year’s Golden ARC Awards contest drew 59 entries from 16 organizations. In addition to the Golden ARC de Excellence Award, ARC presented 29 Golden ARC awards and 13 Merits. Those awarded Golden ARC Awards are listed here, for a complete list of winners go to www.agrelationscouncil.org.
Category | Contestant | Entry name |
Campaign Organization or Corporate Reputation | Curious Plot | Curious Plot Food Thought Leadership Campaign |
Campaign Brand Reputation | Padilla | Norwegian Seafood Council – An Epic Saga of Taste, Sustainability and Success |
Campaign Corporate Social Responsibility and Sustainability | Padilla | Agoro Carbon Alliance: Accelerating the Global Transition to Conservation Agriculture |
Campaign Internal | OBP Agency | USB Soy Innovation Challenge |
Campaign Marketing Communications for Agricultural Audiences | Padilla | Agoro Carbon Alliance: Accelerating the Global Transition to Conservation Agriculture |
Campaign Issues Management | Grant Company | Producer Profitability Initiative |
Tactic Annual Reports: Non-financial Annual Reports | American Farm Bureau Federation | 2023 AFBF Impact Report |
Tactic Digital & Social Media: Blogs | American Farm Bureau Federation | The Zipline |
Tactic Digital & Social Media: Podcasts | Kansas Farm Bureau | Inside Ag: Rural Childcare |
Tactic Digital & Social Media: Podcasts | Padilla | U.S. Highbush Blueberry Council: The Business of Blueberries Podcast Hits High Notes with Industry Listeners |
Tactic Digital & Social Media: Video | Farm Credit East | Supporting Northeast Rural Communities |
Tactic Digital & Social Media: Websites | Cultivate | MAYA Corn Heads Website |
Tactic Digital & Social Media: Social Media | Filament now broadhead. | Purina Chatbots |
Tactic Feature Writing | Curious Plot | Agronomic Advice from the FMC Technical Corner |
Tactic Feature Writing | Farm Credit East | Looking Forward: 2023 Insights and Perspectives |
Tactic Editorial/Op-Ed Columns | Swanson Russell | Beef Producers Must Share Their Environmental Stories |
Tactic Print Media Relations: Agricultural Audiences | Bader Rutter | Rebuild Pastures Before Rebuilding the Herd |
Tactic Speeches | American Farm Bureau Federation | AFBF President Zippy Duvall’s Convention Speech |
Tactic Print Publications: Magazines and Newspapers | Curious Plot | Refreshing New Holland ACRES Publication |
Tactic Print Publications: Newsletters (print or digital) | American Farm Bureau Federation | FBNews Digital Newsletter |
Tactic Print Publications: Newsletters (print or digital) | Kansas Farm Bureau | Farm Leader Letter |
Tactic Collateral/Literature | Filament now broadhead. | McLanahan Manure Management Regulations eBook |
Tactic Radio Broadcast Media Relations: Agricultural Audiences | Bader Rutter | Yield Record Breaker Audio News Release |
Tactic Events and Observances | Cultivate | State Fair of Texas Social Media Coverage |
Tactic Special Events | G & S Business Communications | GreenLeaf Hosts Winterfest Event for Customers |
Tactic Media Events and News Conferences | Bader Rutter | Wake Up to Peak Performance: Farm Progress Show Media Breakfast |
Tactic Video or Film | Bader Rutter | Beer with a Breeder Video |
Tactic Unique Tactics and Executions Open Category | OBP Agency | WestBred Wheat Tiller’s Toast |
Tactic Open Category | Stratovation Group | Partnerships and Brand Building Through Timely Foundational Research |
The Agricultural Relations Council is the only association dedicated to serving the unique needs of public relations professionals working in agriculture, food, fiber and other related industries. ARC is a conduit for problem solving, idea sharing and collaboration among members, who share a passion for excellence in public relations.